Matrice, branding & website

MATRICE

RÔLES : DA / UI / UX

« We think, operate and support projects committed to serving a more just, efficient and sustainable world. Our goal is to build, with all of society, a re-enchanted world, where human progress and technological possibilities converge. It is urgent to defend the future. »

— Matrice

Mobile website interface

Founded in 2016, Matrice is a technological and social innovation center that thinks, operates and supports committed projects. I had the opportunity to work on the complete redesign of their logo and website.

A new brand platform has been designed with the signature: “Generator of possibilities”. The matrix designates the place where things are created, take root, develop. The primary meaning is anatomical as well as botanical. It designates the womb of the mother or the environment of the plant which gives each the possibility of flourishing. In printing as in numismatics, it is the mold which makes it possible to reproduce, to move beyond the experimental to give scale. In mathematics as in sociology, matrices are grids which are used to interpret and translate theories in an operational manner.

We therefore proposed a logo, a mold, made up of an isometric work plan. From this mold the logos of the different departments of the company will emerge. It is also an infinite playground, as for signage, because Matrice is investing in new premises.

Welcome to the matrix.

The Matrice logo and examples of variations for its “satellites”.

Exploration of shapes generated in our mold.

Exploration of the new graphic identity for signage.

Secondly, my work focused on the creation of the new Matrice site. It is organized into 6 sections and aims to share their achievements, their work and their results, but also their points of view and their questions, to invite you to think with them. Added to this is the presentation of Matrice and an agenda.

There we find the coding elements of the new branding : typography, bright colors and numerous grid and isometric effects.

The following video captures are from the Figma prototype. Some images are "placeholder" and not definitive, just like the texts used.